Content development refers to three related types of writing: Web Content, Web Copy, and Search Engine Copywriting.
Web content and copy are often used interchangeably but they actually have different meanings. Web content is writing on your site designed to communicate specific information to your readers. Web content builds awareness of your products and services. Engaging content answers for your customers' questions builds a trust between you and them.
Web copy, however, is designed to deliver your company's marketing messages and asking for specific responses from your site visitors. If you sell products then your copy has to initiate and close the selling process. If you offer services, your copy has to deliver the value proposition that distinguishes you from your competitors. If you are asking people to request for more information, your copy must convert casual visitors into responsive leads.
You've probably heard that 80 per cent of Internet sessions begin at the search engines. This means that potential customers are using the search engines to find out about your products and services. Better yet, it means they're ready to buy. If your site doesn't rank high in search engine result pages, you're losing potential sales.
Ranking high in the search engines is due to two essential elements: relevant keywords that closely match target searches and relevant search engine copywriting.
Search engine copywriting is an affordable way to optimize your website for high search rankings. By combining in-depth keyword research with reader-friendly web copywriting, we help your website rank higher for targeted search queries. The higher your site ranking, the better is the bottom-line.
Are you looking to increase your website's return-on-investment? The answer isn't just great web design; its great design combined with professionally written web content and copy. We have the editorial skill to develop informative and engaging content for your site. We use time-tested direct response marketing techniques that pull in sales, and we write content to improve your search engine marketing. Copywriting is an extension of your sales force.